We did not start by askingHow do we build this?We started by askingWhat is actually true about how human connection works?The research came first. The platform came second.
Research 01 / 06
Attachment
Bowlby and Ainsworth showed that the bond between a child and caregiver is not sentiment but survival, and that its shape - secure, anxious, avoidant - is learned early. The Strange Situation made the invisible visible. Wouch uses this as its base map: the patterns it works with are attachment strategies, treated as adaptive, never as defects.
Research neighbourhood.
These are not endorsements or clinical claims. They are public reference points for the domains Wouch names: attachment theory, relationship research, interpersonal neurobiology and trauma-informed care.